Web Design Process

Strategy

• Purpose
  • Establish a brand identity
  • Describe product or service
  • Sell products or services online
  • General company information
• Strategy consistent with overall Business Plan
• Competitive Analysis
• Budget - initial and ongoing
  • Size of site (numbers of pages)
  • Estimated data storage requirements
  • Estimated bandwidth requirements
• Target Audience Characteristics
  • Consumers
  • Business
  • Organizations
• Access
  • Public (Internet)
  • Business Partners/Members (Extranet)
  • Employees (Intranet)
• Branding
  • Site Name
  • Domain Name
• Site content
  • Topic outline
  • Structure, Organization, Type
  • User contributions
  • Advertising
• User Interaction
  • Operational
  • Feedback
  • Response plan
• Search Engine Optimization
  • News/Blog
  • Evergreen content
  • Keyword targeting
  • Link exchange
• Web Hosting

Design Established

• Branding developed or leveraged
• Sample sites and design options evaluated
• Color palette selected
• Layout Designed
• Photographs and art edited for web

Initial Website Launch

Website Maintenance